Legal
Privacy Policy
How personal information may be collected, used, stored and shared when you use our store.
Last updated: September 2026
Umay Fitness respects your privacy.
This Privacy Policy explains how personal information may be collected, used, stored and shared when you visit umayfitness.uk, place an order or contact us.
1. Who we are
Website:
Brand:
Umay Fitness
Email:
Legal entity:
UMAY FITNESS LTD
Business address:
71-75 Shelton Street, London, Greater London, United Kingdom, WC2H 9JQ
2. Information we may collect
Depending on how you interact with our website, we may collect information including:
- name
- email address
- telephone number where supplied
- billing address
- delivery address
- postcode
- order information
- products purchased
- transaction references
- customer service communications
- return information
- technical/browser information
- device information
- IP address where applicable
- cookie preferences
- website usage information where permitted
- marketing preferences
3. Payment information
Payments may be processed by a third-party payment provider.
Where a third-party payment processor handles card information, full card details should be transmitted directly to that payment processor rather than stored directly by Umay Fitness.
Specific payment provider information will be added once the live checkout provider has been configured. Umay Fitness does not currently claim to store full card details.
4. How we use personal information
We may use personal information to:
- process orders
- process payments
- deliver purchases
- send order confirmations
- provide delivery and tracking updates
- process returns and refunds
- respond to customer enquiries
- provide customer support
- prevent fraud or misuse
- protect our website and customers
- maintain transaction records
- fulfil legal and accounting requirements
- understand and improve our service
- manage cookie preferences
- send marketing where permitted
5. Our legal bases
Depending on the activity, personal information may be processed because:
- it is necessary to perform a contract with you
- it is necessary to comply with a legal obligation
- we have a legitimate interest that does not override your rights
- you have provided consent
Where we rely on consent, you may withdraw that consent where applicable.
6. Information sharing
We may share necessary information with service providers that help us operate the store.
These categories may include:
- payment providers
- delivery and courier providers
- website hosting providers
- ecommerce infrastructure providers
- customer support providers
- fraud/security providers
- analytics providers where permitted
- professional advisers
- legal/regulatory authorities where required
We should only share information reasonably necessary for the relevant service. We do not name providers that have not actually been connected.
7. Delivery providers
Information such as your name, delivery address, contact details and order information may be shared with the relevant delivery provider so your order can be delivered.
8. Data retention
Personal information will be kept only for as long as reasonably necessary for the purpose it was collected, including customer service, transaction, legal, tax, accounting and fraud-prevention requirements.
Different categories of information may be retained for different periods.
9. Security
We use reasonable organisational and technical measures intended to protect personal information.
However, no online transmission or storage system can be guaranteed to be completely secure.
10. Cookies
Our website may use cookies and similar technologies.
Please see our Cookie Policy and Cookie Preferences for more information.
Non-essential cookies must not be activated before the appropriate user choice or consent has been obtained.
11. Marketing
Marketing communications will only be sent where permitted.
Where applicable, customers may unsubscribe using the unsubscribe mechanism contained in marketing communications or by contacting us.
12. Your data protection rights
Depending on applicable law and circumstances, you may have rights including:
- right of access
- right to correction
- right to erasure
- right to restrict processing
- right to object
- right to data portability
- right to withdraw consent where consent is relied upon
These rights are not absolute in every situation.
To make a request contact:
13. Complaints
If you have concerns about how we use your personal information, please contact us first at:
You may also have the right to raise a complaint with the UK Information Commissioner's Office (ICO).
14. Children
Our store is intended for general consumers purchasing home fitness products.
We do not knowingly seek to collect unnecessary personal information from children.
15. International service providers
Some service providers may process information outside the United Kingdom.
Where legally required, appropriate safeguards should be used for international transfers.
16. Changes to this Privacy Policy
We may update this Privacy Policy when our services, providers, technologies or legal obligations change.
The current version will appear on this page with its last-updated date.
17. Contact
UMAY FITNESS LTD
Website:
umayfitness.uk
Email:
contact@umayfitness.uk
Business address:
71-75 Shelton Street, London, Greater London, United Kingdom, WC2H 9JQ